Post by account_disabled on Sept 3, 2023 10:19:50 GMT
The author should generally aspire to publish content on sites and portals with notoriety and authority superior to his own in order to inherit it by extension, obviously selecting audiences similar or contiguous to his usual audience. The reuser who hosts other people's content should focus on the added value they bring to the channel with a careful selection policy and relying on authors who offer guarantees of quality.
From the author's point of view, this form of content marketing, beyond the underlying communicative and promotional logic, has direct repercussions on the SEO strategy which can come out of it enhanced or penalized depending on whether or not the appropriate precautions are taken.
When search engines detect identical (or almost identical) content online, they apply algorithms aimed at identifying the original in order to reward it in terms of web positioning, possibly excluding copies on other sites from indexing.
We always remember that Google's purpose is to offer users unique, relevant and original content.
Over time, the technique for carrying out this Phone Number List comparative operation has been refined to the point that today it is difficult for a search engine not to recognize the precedence of original content over its subsequent duplicates.
Nonetheless, the risk is always present, especially when the sites that rely on the fruits of one's creativity have greater authority and popularity than one's blog. In these cases, search engines could choose content hosted in the most authoritative portal as original (by number of users, interactions, positioning, etc.).
Content marketing and risk of duplicate content for SEO positioning
To prevent the content marketing strategy from having a negative impact on SEO positioning due to duplicate content, there are several alternatives available:
Link to canonical url . The site hosting the article whose original resides elsewhere programmatically inserts a meta-tag indicating the page of the original ( link rel=”canonical” href=”http://domain.example.com/original-article ” );
Noindex . The site hosting the duplicate indicates to search engines (with a mata-tag in the code) not to index the page but to follow the links that refer to the original in order to recognize the latter's authorial precedence ( meta name = ”robots” content=”noindex, follow” ). The link transfers SEO value to the original page in proportion to the SEO value of the host site;
Attribution link . The page hosting the duplicate inserts a link to the original citing the author. If the link contains nofollow the SEO value is null;
No precautions . It is accepted that the site hosting the duplicate does not operate any of the three previous alternatives because it is believed that the online advertising marketing guaranteed by content syndication is in any case superior to the possible de-indexing of the original article on your blog.
From the author's point of view, this form of content marketing, beyond the underlying communicative and promotional logic, has direct repercussions on the SEO strategy which can come out of it enhanced or penalized depending on whether or not the appropriate precautions are taken.
When search engines detect identical (or almost identical) content online, they apply algorithms aimed at identifying the original in order to reward it in terms of web positioning, possibly excluding copies on other sites from indexing.
We always remember that Google's purpose is to offer users unique, relevant and original content.
Over time, the technique for carrying out this Phone Number List comparative operation has been refined to the point that today it is difficult for a search engine not to recognize the precedence of original content over its subsequent duplicates.
Nonetheless, the risk is always present, especially when the sites that rely on the fruits of one's creativity have greater authority and popularity than one's blog. In these cases, search engines could choose content hosted in the most authoritative portal as original (by number of users, interactions, positioning, etc.).
Content marketing and risk of duplicate content for SEO positioning
To prevent the content marketing strategy from having a negative impact on SEO positioning due to duplicate content, there are several alternatives available:
Link to canonical url . The site hosting the article whose original resides elsewhere programmatically inserts a meta-tag indicating the page of the original ( link rel=”canonical” href=”http://domain.example.com/original-article ” );
Noindex . The site hosting the duplicate indicates to search engines (with a mata-tag in the code) not to index the page but to follow the links that refer to the original in order to recognize the latter's authorial precedence ( meta name = ”robots” content=”noindex, follow” ). The link transfers SEO value to the original page in proportion to the SEO value of the host site;
Attribution link . The page hosting the duplicate inserts a link to the original citing the author. If the link contains nofollow the SEO value is null;
No precautions . It is accepted that the site hosting the duplicate does not operate any of the three previous alternatives because it is believed that the online advertising marketing guaranteed by content syndication is in any case superior to the possible de-indexing of the original article on your blog.