Post by account_disabled on Jan 28, 2024 6:39:32 GMT
Learn from failures! The reason why the PDCA cycle does not work! Learn from failures! If you are not seeing results even after implementing SEO measures on your company's site, it is easy to wait and see, thinking, ``I'll see the effects if I just wait a little longer,'' as it takes time for visible effects to appear due to the nature of SEO. is. However, upon re-examination, we found that the cause was that the PDCA cycle was not running properly. If the PDCA cycle is not followed, the time spent on planning will be wasted, and the measures devised by departments and teams will fail. Therefore, we will introduce the reasons why the PDCA cycle in content marketing is not working properly and common failure examples, so please check whether your company's PDCA cycle does not apply to the following items.
There are many changes during the planning process, resulting in lack Phone Number List of data. User needs and industry trends are always changing, so it is desirable to respond flexibly, but if you make too many changes to your company's PDCA cycle, you may not be able to accumulate enough data. Furthermore, data from the past few months is required to devise improvement measures other than immediate-effect measures such as advertising operations. As an example of a company failing, there are cases in which the PDCA cycle is repeatedly changed in a short period of time due to excessive pursuit of effectiveness, and the wrong measures are implemented without accurate analysis. It can be said that changes to the plan should be kept to a minimum and sufficient time should be allowed for appropriate evaluation.
KPIs and personas are unclear If KPIs and personas, which are essential elements of content marketing, are not clarified at the planning stage, it is easy to end up sending out content that does not meet the needs of the users, resulting in poor results. In addition, if you do not set KPIs, there are no indicators, so you will not be able to determine what numerical values you need to reach to determine whether the measures you have planned in Plan or Check have been successful. Therefore, it is important to prepare all the necessary settings in advance. priorities are different Measures in the PDCA cycle have different burdens for each process, so it is important to prioritize, plan, and implement them.
There are many changes during the planning process, resulting in lack Phone Number List of data. User needs and industry trends are always changing, so it is desirable to respond flexibly, but if you make too many changes to your company's PDCA cycle, you may not be able to accumulate enough data. Furthermore, data from the past few months is required to devise improvement measures other than immediate-effect measures such as advertising operations. As an example of a company failing, there are cases in which the PDCA cycle is repeatedly changed in a short period of time due to excessive pursuit of effectiveness, and the wrong measures are implemented without accurate analysis. It can be said that changes to the plan should be kept to a minimum and sufficient time should be allowed for appropriate evaluation.
KPIs and personas are unclear If KPIs and personas, which are essential elements of content marketing, are not clarified at the planning stage, it is easy to end up sending out content that does not meet the needs of the users, resulting in poor results. In addition, if you do not set KPIs, there are no indicators, so you will not be able to determine what numerical values you need to reach to determine whether the measures you have planned in Plan or Check have been successful. Therefore, it is important to prepare all the necessary settings in advance. priorities are different Measures in the PDCA cycle have different burdens for each process, so it is important to prioritize, plan, and implement them.